Why Dragons for Breakfast? You’ll have to read the book for the answer, which is not as obvious as it first seems!
Dragons for Breakfast is out on 1st March 2013 at the introductory price of £4.95, plus £1.50 postage and packing in the UK, or £2.50 postage and packing worldwide.
ALL profits will be donated to the 'Forget-me-not' childrens hospice.
Yorkshire-born Chris Hopkins does not suffer fools gladly. Nor does he have any time for bullies, time-wasters, back-stabbing employees or jobsworths.
In his 42 years, this working class lad from the heart of the industrial north has had a fire in his belly to succeed. Not succeed in an everyday sense of the word, but to succeed in the way a mountaineer would not make do with Mont Blanc when there was still Everest to climb, or an explorer could sleep easy while there were still unmapped parts of the planet.
He is driven to be the best. Not just the best in Yorkshire or England, but the world.
Innovation and his own gut instinct have helped him, and his string of businesses within the Ploughcroft group, become a major player in the construction industry, to be a ground-breaker in the development of solar roofing, and to take training to areas the ‘professionals’ failed to recognise.
In this no-holds-barred, and at times brutally honest, autobiography, Chris Hopkins describes his battles, defeats and victories. His personal fight with dyslexia and stammering; his physical combat with schoolyard bullies and those who fell short of his expectations of ‘hard graft’.
He describes how he tackles the disbelief expressed by government agencies at this upstart from the world of roofing suggesting his could be the better way, and how his belief in renewable energy led to his seat at the top table of the Green Construction Board.
But he has never sought to be a much-admired philanthropist. The profit motive has been a driving force from the beginning and this book is punctuated by asides and tips to help the would-be entrepreneur avoid some of the pitfalls, and enjoy some of the successes, in his climb to fame and fortune.
Oh, and one thing… the title of the book? That’s just one of the many eyebrow-raisers in this gritty and forthright tale of one man’s determination to succeed against many odds..